If a message needs explaining, it isn't finished.
I started in journalism, where I had to find what matters most and say it in as few words as the reader will allow. That's the same lesson I learned, out loud, while hosting a radio show at BayFM: if the listener can't follow what you're saying the first time, you don't get a second chance.
Since 2019 I've written for gaming, SaaS companies, wellness practices and consultancies, real estate, and more. Then I moved into copywriting, positioning, lifecycle email, and website messaging. Somewhere along the way it dawned on me that the fastest way to fix a message was to fix the page it lived on. So, I started designing and building those too.
Today, that means the words, the strategy that allows them to exist, and the website they reside on. Handled by one person. Different format, same job.
